Tuesday, 7 May 2013

Feed the world - yes, we easily could, on just one or two banker's bonuses


What's in your basket?

There's a report, with photos, online today, contrasting the cost of global family shopping bills.

£320: Germany (family of four). More than enough meat and vegetables, a mountain of packet stuff, their fridge and freezer must be huge. For the top spenders, all four of them look right grumpy.

£219: USA (family of four). There's every cliché you might expect. McDonalds, Burger King, fried chicken, and those pizzas you need two strong blokes to carry. The old man don't look too sure, the mum's smiling, and the two lads with a giant pizza each are grinning themselves to death.

£178: Greenland (family of five). Their spread is high on meat and packages and tins, hardly any vegetables, and one or two quite alarming-looking items. Did they buy them or find them washed up at a remote, unused fishing hole in the ice? Whatever, they all look as happy as Larry.

£160: UK (family of four + dog + cat (not pictured)). Packets everywhere, cereal, sweets, biscuits, crisps, convenience food. If you zoom in, there's a bit of veg, too.

£143: Japan (family of three). About half fresh fruit and vegetables, a quarter meat, and a quarter packets and tins, flavourings and drinks. Probably equivalent to rather more per head, because one of the three is absolutely tiny, and she's about a hundred years old.

£109: Bosnia (family of four). Absolute mountains of veg and bread, lots of eggs, sausages and meat. The mum and two girls are smiling. The dad and the boy are taking this deadly seriously.

£29: Mongolia (family of four). Lots of bread and cakes, meat and eggs. The only packaged items are a couple of tins, some pasta, and a bottle of what looks like soy sauce.

£25: India (family of four, all adults). This looks like the vegetable shelves at an specialist supermarket. Tons of spices. Huge stack of chapatis.

£19: Ecuador (family of nine). Big sacks of what look like potatoes, rice, similar staples, and loads of veg including what looks like a ton of plantain. All nine of them are beaming at the camera.

£16: Mali (family of fifteen). Again five big sacks and buckets of bulk staples, but not very much else at all.

£3.20: Bhutan (family of twelve). A sack of rice, stacks of vegetables, some fruit, two big bowls of what appear to be chillies, green leaves everywhere.

£0.79: Chad (family of six in a refugee camp). Three sacks of bulk ingredients, and twelve small bags of, presumably, flavoured things to provide some interest.

If the Germans were getting the value that seems on offer in Mongolia and India, they'd be quids in, or be able to feed the street on the same budget. As ever, the similarities outweigh the differences, but it's the huge disparity in the cost that is surprising. The Indian guys don't look to be shopping to any strict budget, there's plenty on their tables for the four of them, all for £25 a week. The Yanks are forking out ten times as much to feed the same number of people. What price convenience?

The 79p for six is shocking. Here's your thirteen pence for the week, mate, knock yourself out. That's an annual per head budget of £6.76. Go large on your Big Mac meal, and you could almost feed someone for a year.

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