The t-shirt and shoes philosophy
The idea isn't mine. It was first
proposed by a guy I was working with. At an in principle stage,
anyway. We sort of developed it from there together. Until recently,
I'd forgotten all about it. Memorable, it isn't. Sensible? It works
for me. It explained some unspecific begrudging feelings of
dissatisfaction. Those vague and nagging feelings you can't actually
pin down sometimes.
This is it:
Imagine (see? a thought experiment
already – weren't expecting that, were you?) that in the near
future the clothes and footwear manufacturers and retailers all
suddenly disappeared. It's okay. No insider knowledge of a sudden
crash affecting Primark and Clarkes. Just an experiment, no more than
that.
So, there we are in the future. No
shops selling clothes, and none selling shoes, either.
Where do the problems lie? Assume that
there's raw materials available, but you have to be self-reliant.
Well, we decided as follows:
Clothes. Take as an example a t-shirt.
You could take off the one you're wearing, lay it on some folded over
material and draw around the edges. Cut out and there's two pieces of
cloth: t-shirt (front) and t-shirt (back). Sew (crudely) or in my
case staple or glue. Fip it the right side out (didn't we say that at
the beginning, oh well, start again) and there you go. T-shirt. Job
done.
Shoes. Where to start? How do you
shape, or cut, or do whatever it is to leather, then attach that to
the soles? How long would it take to make a pair of decent shoes,
from scratch, knowing nothing.
The conclusion: bit of a long-winded
thought process, I know, but when someone wants £45 for a t-shirt
and you think “hold on a minute”; and when someone wants £45 for
a pair of shoes and you think “okay, I can see that”; that's why.
That's our theory why, in any case.
That's why, when you can make decent
pizza and pasta at home, £5 - £7 a pop is fine, and £11 and £12
upwards gives you that unspecific dissatisfaction (unless it's a
super-pizza or uber-pasta). That's why a decent curry and rice at a
decent price is all well and good, why a good curry for a little more
is also okay, and why a high-cost curry had better provide a high
differential in quality over the decent.
That's why, for all the starched white
table wear and heavy plates and fine glasses, when a curry house
charges too much for sweet and mild and non-descript rubbish you walk
out scratching your head. At the points where you are feeling the
donkey ears start to emerge.
The t-shirt and shoes theory.
That feeling you get when you see and
hear the Prime Minister or the Pope? Overpriced t-shirt side of the
equation. Centuries of politics and religion, and still most of the
world population is starving, stoning each other to death, or working
for 2p a month, while they ride around wearing five grand suits and
hugely expensive silly hats, encouraging the stonings for drawing
cartoons or selling the nation's assets to their mates for a laugh
and a few bob in director's fees, or whatever it is they do. Fire
brigade? Well, they put fires out (shoes). The police? We're on what
must the twentieth or thirtieth stop crime initiative of my lifetime
without anything changing (t-shirt).
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